Our Story
Light is our revolution
We noticed wine culture had a problem: it was too heavy for many. Not just the alcohol levels (12-15% vs our 9-10%), but the intimidating selection, insider language, and those status vibes so many of us grew up with? Completely out of step with the times.
We asked: what if wine could be outstanding, utterly delicious AND light? What if we ditched the pretense and created a joyful brand experience that welcomed everyone and made it easier to reach for a lovely glass of wine?
Today, Fria Frio is earning accolades from sommeliers who taste hundreds of wines yearly - yet find something extraordinary in ours. We've proven that 'light' doesn't mean 'less than' and that lighthearted wines can be seriously good.
Born in Portugal
Our journey flowed along the river from the city of Porto, over green rolling hills into lush, vineyard-covered landscapes humming with insects and birds. Wine is a part of daily life here; many families have small plots of land with grapes filling every available space, growing beside vegetables and fruit trees, hung on pergolas and even draped over telephone poles!
This is a place of warmth where no one is a stranger, just someone you haven’t met yet.
We set out to bottle this sense of community, integrity, pride and most of all, love.
Our search for the best winemaker led us to Joana Santiago
A year long process culminating in a blind tasting of 50 wines gave us a clear winner: Joana Santiago, a third-generation winemaker. We not only fell for her wines, but for her beautiful, dynamic and joyful character. She is a force and one of the best winemakers in Portugal -or anywhere.
We’re having the time of our lives bringing you Fria Frio and we hope you have the time of your life drinking it…
Cheers!
Jocelyn & Lisa
