Light is our revolution
Wine had gotten heavy. Not just the alcohol at 12–15%, versus our 9–10% — but the intimidating selection, the insider language, the status vibes. Completely out of step with the way we actually live.
So we asked: what if wine could be outstanding, utterly delicious — and light? What if we ditched the pretense and made reaching for a lovely glass of wine the easiest decision of your day? Not wine for experts. Wine for everyone, made expertly.
Born in Portugal
Our journey flowed along the river from the city of Porto, over green rolling hills into lush, vineyard-covered landscapes humming with insects and birds. Wine is a part of daily life here; many families have small plots of land with grapes filling every available space, growing beside vegetables and fruit trees, hung on pergolas and even draped over telephone poles!
This is a place of warmth where no one is a stranger, just someone you haven’t met yet. We set out to bottle that feeling.
Then we found Joana
A year-long process culminating in a blind tasting of 50 wines gave us a clear winner: Joana Santiago, a third-generation winemaker. We not only fell for her wines, but for her beautiful, dynamic and joyful character. She is a force and one of the best winemakers in Portugal— or anywhere.
Today Fria Frio earns accolades from sommeliers who taste hundreds of wines a year — and find something extraordinary in ours. We've proven that light doesn't mean less than, and that lighthearted wines can be seriously good.
Made with joy. Drink it that way.
Cheers!
Jocelyn, Lisa & Joana
